With the launch of the GMC Syclone in 1991, a promotional event was created, planned, and facilitated by Vista Group in coordination with GMC Truck Division known as the “Syclone Challenge”. The trucks used in the event became known as the “Syclone Challenge Trucks”.
The Syclone Challenge was part of a traveling road show, which served as a marketing strategy for GMC dealers to showcase new truck models. The show also featured a selection of show trucks, including the renowned 1989/90 Syclone LSR (Land Speed Record) truck. Attendees to the show could see up close the latest in GMC Trucks along with go home with various GMC Truck Motorsports literature, posters, and apparel. The display traveled the National Hot Rod Association (NHRA) tour and allowed local GMC Truck dealer groups to showcase the new GMC Syclone pickup truck in an optimal high-performance setting – the quarter-mile track.
You can read more about the history and information on these trucks here!
